{"id":9517,"date":"2026-08-18T07:45:49","date_gmt":"2026-08-18T07:45:49","guid":{"rendered":"https:\/\/fcrmedia.be\/?post_type=tip&p=9517"},"modified":"2026-08-18T07:45:51","modified_gmt":"2026-08-18T07:45:51","slug":"quest-ce-quun-lead-magnet","status":"publish","type":"tip","link":"https:\/\/fcrmedia.be\/fr\/tip\/quest-ce-quun-lead-magnet\/","title":{"rendered":"Qu\u2019est-ce qu\u2019un lead magnet ?"},"content":{"rendered":"\n

Il peut s\u2019agir d\u2019un guide, d\u2019une checklist, d\u2019un essai ou d\u2019un conseil gratuit. En \u00e9change, le visiteur laisse par exemple son adresse e-mail. Un lead magnet est souvent utilis\u00e9 en marketing digital<\/strong>.<\/p>\n\n\n\n

Le principe est simple : vous donnez d\u2019abord quelque chose d\u2019utile pour cr\u00e9er un premier contact. Un bon magnet r\u00e9pond \u00e0 un besoin concret.<\/p>\n\n\n\n

Quel int\u00e9r\u00eat pour une PME ?<\/h2>\n\n\n\n

Pour une PME<\/strong>, le lead magnet est utile car il permet de cr\u00e9er un lien sans vendre imm\u00e9diatement. Vous aidez d\u2019abord votre visiteur avec une information utile ou un avantage concret. Cela renforce la confiance et am\u00e9liore la premi\u00e8re impression.<\/p>\n\n\n\n

Le lead magnet rend aussi votre marketing digital<\/strong> plus cibl\u00e9. Vous touchez des personnes qui ont d\u00e9j\u00e0 montr\u00e9 un int\u00e9r\u00eat. Vous pouvez ensuite leur envoyer des informations adapt\u00e9es, proposer un rendez-vous ou pr\u00e9senter une offre pertinente sur votre site internet. Qui sait, vous pourriez m\u00eame r\u00e9duire le taux de rebond de votre site web de cette fa\u00e7on<\/a> !<\/p>\n\n\n\n

Exemple pratique de lead magnet<\/h2>\n\n\n\n

Imaginons un comptable qui s\u2019adresse aux ind\u00e9pendants et petites entreprises. Il peut proposer une checklist gratuite intitul\u00e9e : \u201c10 points d\u2019attention pour votre gestion TVA\u201d. Les visiteurs la t\u00e9l\u00e9chargent en laissant leur adresse e-mail. Le contenu est utile, clair et directement applicable.<\/p>\n\n\n\n

Autre exemple : un magasin d\u2019int\u00e9rieur propose un guide gratuit pour am\u00e9nager un petit espace de bureau. Les personnes qui le demandent montrent d\u00e9j\u00e0 leur int\u00e9r\u00eat pour le sujet. Un magnet aide donc \u00e0 r\u00e9colter des contacts, mais aussi \u00e0 mieux comprendre les attentes du public.<\/p>\n\n\n\n

Passer \u00e0 l\u2019action avec un lead magnet<\/h2>\n\n\n\n
    \n
  • Choisissez un sujet utile pour votre public<\/li>\n\n\n\n
  • Proposez un contenu concret : checklist, guide ou mini-test<\/li>\n\n\n\n
  • Gardez le formulaire simple<\/li>\n\n\n\n
  • Placez votre lead magnet \u00e0 des endroits visibles sur votre site<\/li>\n\n\n\n
  • Testez diff\u00e9rents titres et formats<\/li>\n\n\n\n
  • Mettez r\u00e9guli\u00e8rement votre contenu \u00e0 jour<\/li>\n<\/ul>\n\n\n\n\n \n Qu\u2019est-ce qu\u2019un lead magnet ?<\/title>\n <style>\n * {\n margin: 0;\n padding: 0;\n box-sizing: border-box;\n }\n\n .quiz-container {\n background: white;\n max-width: 700px;\n width: 100%;\n padding: 40px;\n border-radius: 16px;\n box-shadow: 0 10px 40px rgba(0, 0, 0, 0.1);\n }\n\n .progress-bar {\n width: 100%;\n height: 8px;\n background: #cceef3;\n border-radius: 10px;\n margin-top: 30px;\n margin-bottom: 30px;\n overflow: hidden;\n }\n\n .progress-fill {\n height: 100%;\n background: #01abc2;\n width: 0%;\n transition: width 0.3s ease;\n border-radius: 10px;\n }\n\n .question {\n display: none;\n }\n\n .question.active {\n display: block;\n }\n\n .question-text {\n font-size: 18px;\n color: #3a676d;\n margin-bottom: 25px;\n font-weight: 600;\n }\n\n .answers {\n display: flex;\n flex-direction: column;\n gap: 12px;\n }\n\n .answer {\n background: #cceef3;\n padding: 16px 20px;\n border-radius: 10px;\n cursor: pointer;\n transition: all 0.3s ease;\n border: 2px solid transparent;\n font-size: 16px;\n color: #3a676d;\n }\n\n .answer:hover {\n background: #01abc2;\n color: white;\n transform: translateX(5px);\n }\n\n .answer.correct {\n background: #4ade80;\n color: white;\n border-color: #22c55e;\n animation: correctPulse 0.5s ease;\n transform: translateX(0);\n }\n\n .answer.wrong {\n background: #F37982;\n color: white;\n border-color: #ef4444;\n }\n\n .answer.disabled {\n pointer-events: none;\n opacity: 0.7;\n }\n\n @keyframes correctPulse {\n 0%, 100% { transform: scale(1); }\n 50% { transform: scale(1.03); }\n }\n\n .result {\n display: none;\n text-align: center;\n }\n\n .result.active {\n display: block;\n }\n\n .result h2 {\n color: #3a676d;\n font-size: 32px;\n margin-bottom: 20px;\n }\n\n .result p {\n color: #3a676d;\n font-size: 18px;\n margin-bottom: 30px;\n }\n\n .restart-btn {\n background: #01abc2;\n color: white;\n border: none;\n padding: 14px 40px;\n font-size: 16px;\n border-radius: 10px;\n cursor: pointer;\n transition: all 0.3s ease;\n font-weight: 600;\n }\n\n .restart-btn:hover {\n background: #3a676d;\n transform: translateY(-2px);\n box-shadow: 0 5px 15px rgba(1, 171, 194, 0.3);\n }\n\n .confetti {\n position: fixed;\n width: 10px;\n height: 10px;\n top: -10px;\n z-index: 9999;\n pointer-events: none;\n }\n\n @keyframes confettiFall {\n to {\n transform: translateY(100vh) rotate(360deg);\n opacity: 0;\n }\n }\n <\/style>\n\n\n <div class=\"quiz-container\">\n <h2>Quiz : Testez vos connaissances<\/h2>\n \n <div class=\"progress-bar\">\n <div class=\"progress-fill\" id=\"progressFill\"><\/div>\n <\/div>\n\n <div id=\"quizContent\">\n <div class=\"question active\" data-question=\"1\">\n <div class=\"question-text\">Question 1 : Qu\u2019est-ce qu\u2019un lead magnet ?<\/div>\n <div class=\"answers\">\n <div class=\"answer\" data-correct=\"false\">A) Une publicit\u00e9 payante<\/div>\n <div class=\"answer\" data-correct=\"true\">B) Une offre gratuite en \u00e9change de coordonn\u00e9es<\/div>\n <div class=\"answer\" data-correct=\"false\">C) Une r\u00e9duction en magasin<\/div>\n <\/div>\n <\/div>\n\n <div class=\"question\" data-question=\"2\">\n <div class=\"question-text\">Question 2 : Pourquoi un lead magnet est-il utile pour une PME ?<\/div>\n <div class=\"answers\">\n <div class=\"answer\" data-correct=\"false\">A) Parce qu\u2019il remplace un site web<\/div>\n <div class=\"answer\" data-correct=\"true\">B) Parce qu\u2019il aide \u00e0 cr\u00e9er la confiance<\/div>\n <div class=\"answer\" data-correct=\"false\">C) Parce qu\u2019il \u00e9vite de cr\u00e9er du contenu<\/div>\n <\/div>\n <\/div>\n\n <div class=\"question\" data-question=\"3\">\n <div class=\"question-text\">Question 3 : Quel est un bon exemple de lead magnet ?<\/div>\n <div class=\"answers\">\n <div class=\"answer\" data-correct=\"false\">A) Une page de contact vide<\/div>\n <div class=\"answer\" data-correct=\"false\">B) Une facture<\/div>\n <div class=\"answer\" data-correct=\"true\">C) Une checklist gratuite<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"result\" id=\"result\">\n <h2>\ud83c\udf89 F\u00e9licitations !<\/h2>\n <p>Vous avez r\u00e9pondu correctement \u00e0 toutes les questions !<\/p>\n <button class=\"restart-btn\" onclick=\"restartQuiz()\">Essayer \u00e0 nouveau<\/button>\n <\/div>\n <\/div>\n\n <script>\n let currentQuestion = 1;\n let correctAnswers = 0;\n const totalQuestions = 3;\n\n function updateProgress() {\n const progress = ((currentQuestion - 1) \/ totalQuestions) * 100;\n document.getElementById('progressFill').style.width = progress + '%';\n }\n\n function createConfetti() {\n const colors = ['#01abc2', '#F37982', '#3a676d', '#cceef3', '#ffd700', '#ff6b6b', '#4ecdc4', '#95e1d3'];\n const confettiCount = 150;\n\n for (let i = 0; i < confettiCount; i++) {\n setTimeout(() => {\n const confetti = document.createElement('div');\n confetti.className = 'confetti';\n confetti.style.left = Math.random() * 100 + '%';\n confetti.style.backgroundColor = colors[Math.floor(Math.random() * colors.length)];\n confetti.style.animationDuration = (Math.random() * 3 + 2) + 's';\n confetti.style.animation = 'confettiFall ' + (Math.random() * 3 + 2) + 's linear forwards';\n document.body.appendChild(confetti);\n\n setTimeout(() => confetti.remove(), 5000);\n }, i * 30);\n }\n }\n\n function handleAnswer(answerElement) {\n const isCorrect = answerElement.getAttribute('data-correct') === 'true';\n const allAnswers = answerElement.parentElement.querySelectorAll('.answer');\n \n allAnswers.forEach(answer => {\n answer.classList.add('disabled');\n if (answer.getAttribute('data-correct') === 'true') {\n answer.classList.add('correct');\n } else if (answer === answerElement && !isCorrect) {\n answer.classList.add('wrong');\n }\n });\n\n if (isCorrect) {\n correctAnswers++;\n }\n\n setTimeout(() => {\n if (currentQuestion < totalQuestions) {\n document.querySelector('.question.active').classList.remove('active');\n currentQuestion++;\n document.querySelector(`[data-question=\"${currentQuestion}\"]`).classList.add('active');\n updateProgress();\n } else {\n currentQuestion++;\n updateProgress();\n document.getElementById('quizContent').style.display = 'none';\n \n if (correctAnswers === totalQuestions) {\n createConfetti();\n }\n \n const resultDiv = document.getElementById('result');\n if (correctAnswers === totalQuestions) {\n resultDiv.querySelector('h2').textContent = '\ud83c\udf89 F\u00e9licitations !';\n resultDiv.querySelector('p').textContent = 'Vous avez r\u00e9pondu correctement \u00e0 toutes les questions !';\n } else {\n resultDiv.querySelector('h2').textContent = 'Questionnaire termin\u00e9 !';\n resultDiv.querySelector('p').textContent = `Vous avez r\u00e9pondu correctement \u00e0 ${correctAnswers} question(s) sur ${totalQuestions}.`;\n }\n resultDiv.classList.add('active');\n }\n }, 1500);\n }\n\n function restartQuiz() {\n currentQuestion = 1;\n correctAnswers = 0;\n \n document.querySelectorAll('.answer').forEach(answer => {\n answer.classList.remove('correct', 'wrong', 'disabled');\n });\n \n document.querySelectorAll('.question').forEach(question => {\n question.classList.remove('active');\n });\n \n document.querySelector('[data-question=\"1\"]').classList.add('active');\n document.getElementById('result').classList.remove('active');\n document.getElementById('quizContent').style.display = 'block';\n updateProgress();\n }\n\n document.querySelectorAll('.answer').forEach(answer => {\n answer.addEventListener('click', function() {\n if (!this.classList.contains('disabled')) {\n handleAnswer(this);\n }\n });\n });\n\n updateProgress();\n <\/script>\n\n\n<section id=\"block-cta-block_54adb44db26606ec17979527b7d7f88f\" class=\"c-section c-section--background-white -cta \">\n <div class=\"c-cta\">\n <div class=\"container\">\n <h2 class=\"c-cta__title\">Vous voulez utiliser un lead magnet pour renforcer votre marketing digital ?<\/h2>\n \t <div class=\"c-cta__actions\">\n <a href=\"https:\/\/fcrmedia.be\/fr\/parlez-a-un-expert\/\" title=\"D\u00e9couvrez l\u2019accompagnement de FCR Media !\" \n class=\"c-button c-button--default c-button--primary\">\n D\u00e9couvrez l\u2019accompagnement de FCR Media !\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n \n ","protected":false},"excerpt":{"rendered":"<p>Un lead magnet est une offre gratuite qui permet \u00e0 une PME de recueillir les coordonn\u00e9es de personnes int\u00e9ress\u00e9es par ses produits ou services.<\/p>\n","protected":false},"featured_media":9518,"template":"","tip_category":[263,100],"class_list":["post-9517","tip","type-tip","status-publish","has-post-thumbnail","hentry","tip_category-lexique-2","tip_category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u2019est-ce qu\u2019un lead magnet ? | FCR Media<\/title>\n<meta name=\"description\" content=\"Qu\u2019est-ce qu\u2019un lead magnet et comment aide-t-il votre PME en marketing digital ? D\u00e9couvrez ses avantages, des exemples et des conseils.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fcrmedia.be\/fr\/tip\/quest-ce-quun-lead-magnet\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u2019est-ce qu\u2019un lead magnet ? | FCR Media\" \/>\n<meta property=\"og:description\" content=\"Qu\u2019est-ce qu\u2019un lead magnet et comment aide-t-il votre PME en marketing digital ? D\u00e9couvrez ses avantages, des exemples et des conseils.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fcrmedia.be\/fr\/tip\/quest-ce-quun-lead-magnet\/\" \/>\n<meta property=\"og:site_name\" content=\"FCR Media\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-18T07:45:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fcrmedia.be\/wp-content\/uploads\/2026\/08\/lead-magnet-1-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fcrmedia.be\\\/fr\\\/tip\\\/quest-ce-quun-lead-magnet\\\/\",\"url\":\"https:\\\/\\\/fcrmedia.be\\\/fr\\\/tip\\\/quest-ce-quun-lead-magnet\\\/\",\"name\":\"Qu\u2019est-ce qu\u2019un lead magnet ? | FCR Media\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fcrmedia.be\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/fcrmedia.be\\\/fr\\\/tip\\\/quest-ce-quun-lead-magnet\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/fcrmedia.be\\\/fr\\\/tip\\\/quest-ce-quun-lead-magnet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fcrmedia.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/lead-magnet-1-scaled.webp\",\"datePublished\":\"2026-08-18T07:45:49+00:00\",\"dateModified\":\"2026-08-18T07:45:51+00:00\",\"description\":\"Qu\u2019est-ce qu\u2019un lead magnet et comment aide-t-il votre PME en marketing digital ? D\u00e9couvrez ses avantages, des exemples et des conseils.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/fcrmedia.be\\\/fr\\\/tip\\\/quest-ce-quun-lead-magnet\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/fcrmedia.be\\\/fr\\\/tip\\\/quest-ce-quun-lead-magnet\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/fcrmedia.be\\\/fr\\\/tip\\\/quest-ce-quun-lead-magnet\\\/#primaryimage\",\"url\":\"https:\\\/\\\/fcrmedia.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/lead-magnet-1-scaled.webp\",\"contentUrl\":\"https:\\\/\\\/fcrmedia.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/lead-magnet-1-scaled.webp\",\"width\":2560,\"height\":1440,\"caption\":\"D\u00e9couvrez dans cet article de blog ce qu'un aimant \u00e0 prospects peut apporter \u00e0 votre PME.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/fcrmedia.be\\\/fr\\\/tip\\\/quest-ce-quun-lead-magnet\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/fcrmedia.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Qu\u2019est-ce qu\u2019un lead magnet ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/fcrmedia.be\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/fcrmedia.be\\\/fr\\\/\",\"name\":\"FCR Media\",\"description\":\"FCR Media - Marketing Services\",\"publisher\":{\"@id\":\"https:\\\/\\\/fcrmedia.be\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/fcrmedia.be\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/fcrmedia.be\\\/fr\\\/#organization\",\"name\":\"FCR media\",\"url\":\"https:\\\/\\\/fcrmedia.be\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/fcrmedia.be\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/fcrmedia.be\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Full-logo.svg\",\"contentUrl\":\"https:\\\/\\\/fcrmedia.be\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/Full-logo.svg\",\"width\":146,\"height\":62,\"caption\":\"FCR media\"},\"image\":{\"@id\":\"https:\\\/\\\/fcrmedia.be\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qu\u2019est-ce qu\u2019un lead magnet ? | FCR Media","description":"Qu\u2019est-ce qu\u2019un lead magnet et comment aide-t-il votre PME en marketing digital ? D\u00e9couvrez ses avantages, des exemples et des conseils.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fcrmedia.be\/fr\/tip\/quest-ce-quun-lead-magnet\/","og_locale":"fr_FR","og_type":"article","og_title":"Qu\u2019est-ce qu\u2019un lead magnet ? | FCR Media","og_description":"Qu\u2019est-ce qu\u2019un lead magnet et comment aide-t-il votre PME en marketing digital ? D\u00e9couvrez ses avantages, des exemples et des conseils.","og_url":"https:\/\/fcrmedia.be\/fr\/tip\/quest-ce-quun-lead-magnet\/","og_site_name":"FCR Media","article_modified_time":"2026-08-18T07:45:51+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/fcrmedia.be\/wp-content\/uploads\/2026\/08\/lead-magnet-1-scaled.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/fcrmedia.be\/fr\/tip\/quest-ce-quun-lead-magnet\/","url":"https:\/\/fcrmedia.be\/fr\/tip\/quest-ce-quun-lead-magnet\/","name":"Qu\u2019est-ce qu\u2019un lead magnet ? | FCR Media","isPartOf":{"@id":"https:\/\/fcrmedia.be\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fcrmedia.be\/fr\/tip\/quest-ce-quun-lead-magnet\/#primaryimage"},"image":{"@id":"https:\/\/fcrmedia.be\/fr\/tip\/quest-ce-quun-lead-magnet\/#primaryimage"},"thumbnailUrl":"https:\/\/fcrmedia.be\/wp-content\/uploads\/2026\/08\/lead-magnet-1-scaled.webp","datePublished":"2026-08-18T07:45:49+00:00","dateModified":"2026-08-18T07:45:51+00:00","description":"Qu\u2019est-ce qu\u2019un lead magnet et comment aide-t-il votre PME en marketing digital ? D\u00e9couvrez ses avantages, des exemples et des conseils.","breadcrumb":{"@id":"https:\/\/fcrmedia.be\/fr\/tip\/quest-ce-quun-lead-magnet\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fcrmedia.be\/fr\/tip\/quest-ce-quun-lead-magnet\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/fcrmedia.be\/fr\/tip\/quest-ce-quun-lead-magnet\/#primaryimage","url":"https:\/\/fcrmedia.be\/wp-content\/uploads\/2026\/08\/lead-magnet-1-scaled.webp","contentUrl":"https:\/\/fcrmedia.be\/wp-content\/uploads\/2026\/08\/lead-magnet-1-scaled.webp","width":2560,"height":1440,"caption":"D\u00e9couvrez dans cet article de blog ce qu'un aimant \u00e0 prospects peut apporter \u00e0 votre PME."},{"@type":"BreadcrumbList","@id":"https:\/\/fcrmedia.be\/fr\/tip\/quest-ce-quun-lead-magnet\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/fcrmedia.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Qu\u2019est-ce qu\u2019un lead magnet ?"}]},{"@type":"WebSite","@id":"https:\/\/fcrmedia.be\/fr\/#website","url":"https:\/\/fcrmedia.be\/fr\/","name":"FCR Media","description":"FCR Media - Marketing Services","publisher":{"@id":"https:\/\/fcrmedia.be\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fcrmedia.be\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/fcrmedia.be\/fr\/#organization","name":"FCR media","url":"https:\/\/fcrmedia.be\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/fcrmedia.be\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/fcrmedia.be\/wp-content\/uploads\/2021\/10\/Full-logo.svg","contentUrl":"https:\/\/fcrmedia.be\/wp-content\/uploads\/2021\/10\/Full-logo.svg","width":146,"height":62,"caption":"FCR media"},"image":{"@id":"https:\/\/fcrmedia.be\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/fcrmedia.be\/fr\/wp-json\/wp\/v2\/tip\/9517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fcrmedia.be\/fr\/wp-json\/wp\/v2\/tip"}],"about":[{"href":"https:\/\/fcrmedia.be\/fr\/wp-json\/wp\/v2\/types\/tip"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fcrmedia.be\/fr\/wp-json\/wp\/v2\/media\/9518"}],"wp:attachment":[{"href":"https:\/\/fcrmedia.be\/fr\/wp-json\/wp\/v2\/media?parent=9517"}],"wp:term":[{"taxonomy":"tip_category","embeddable":true,"href":"https:\/\/fcrmedia.be\/fr\/wp-json\/wp\/v2\/tip_category?post=9517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}