Qu’est-ce que le display advertising ?<\/title>\n <style>\n * {\n margin: 0;\n padding: 0;\n box-sizing: border-box;\n }\n\n .quiz-container {\n background: white;\n max-width: 700px;\n width: 100%;\n padding: 40px;\n border-radius: 16px;\n box-shadow: 0 10px 40px rgba(0, 0, 0, 0.1);\n }\n\n .progress-bar {\n width: 100%;\n height: 8px;\n background: #cceef3;\n border-radius: 10px;\n margin-top: 30px;\n margin-bottom: 30px;\n overflow: hidden;\n }\n\n .progress-fill {\n height: 100%;\n background: #01abc2;\n width: 0%;\n transition: width 0.3s ease;\n border-radius: 10px;\n }\n\n .question {\n display: none;\n }\n\n .question.active {\n display: block;\n }\n\n .question-text {\n font-size: 18px;\n color: #3a676d;\n margin-bottom: 25px;\n font-weight: 600;\n }\n\n .answers {\n display: flex;\n flex-direction: column;\n gap: 12px;\n }\n\n .answer {\n background: #cceef3;\n padding: 16px 20px;\n border-radius: 10px;\n cursor: pointer;\n transition: all 0.3s ease;\n border: 2px solid transparent;\n font-size: 16px;\n color: #3a676d;\n }\n\n .answer:hover {\n background: #01abc2;\n color: white;\n transform: translateX(5px);\n }\n\n .answer.correct {\n background: #4ade80;\n color: white;\n border-color: #22c55e;\n animation: correctPulse 0.5s ease;\n transform: translateX(0);\n }\n\n .answer.wrong {\n background: #F37982;\n color: white;\n border-color: #ef4444;\n }\n\n .answer.disabled {\n pointer-events: none;\n opacity: 0.7;\n }\n\n @keyframes correctPulse {\n 0%, 100% { transform: scale(1); }\n 50% { transform: scale(1.03); }\n }\n\n .result {\n display: none;\n text-align: center;\n }\n\n .result.active {\n display: block;\n }\n\n .result h2 {\n color: #3a676d;\n font-size: 32px;\n margin-bottom: 20px;\n }\n\n .result p {\n color: #3a676d;\n font-size: 18px;\n margin-bottom: 30px;\n }\n\n .restart-btn {\n background: #01abc2;\n color: white;\n border: none;\n padding: 14px 40px;\n font-size: 16px;\n border-radius: 10px;\n cursor: pointer;\n transition: all 0.3s ease;\n font-weight: 600;\n }\n\n .restart-btn:hover {\n background: #3a676d;\n transform: translateY(-2px);\n box-shadow: 0 5px 15px rgba(1, 171, 194, 0.3);\n }\n\n .confetti {\n position: fixed;\n width: 10px;\n height: 10px;\n top: -10px;\n z-index: 9999;\n pointer-events: none;\n }\n\n @keyframes confettiFall {\n to {\n transform: translateY(100vh) rotate(360deg);\n opacity: 0;\n }\n }\n <\/style>\n<\/head>\n<body>\n <div class=\"quiz-container\">\n <h2>Quiz : Qu’est-ce que le display advertising ?<\/h2>\n \n <div class=\"progress-bar\">\n <div class=\"progress-fill\" id=\"progressFill\"><\/div>\n <\/div>\n\n <div id=\"quizContent\">\n <div class=\"question active\" data-question=\"1\">\n <div class=\"question-text\">Question 1 : Qu’est-ce que le display advertising ?<\/div>\n <div class=\"answers\">\n <div class=\"answer\" data-correct=\"false\">A) Envoyer des e-mails \u00e0 votre base de donn\u00e9es clients.<\/div>\n <div class=\"answer\" data-correct=\"true\">B) Afficher des publicit\u00e9s visuelles sur des sites web et des applications.<\/div>\n <div class=\"answer\" data-correct=\"false\">C) Planifier des publications sur les r\u00e9seaux sociaux.<\/div>\n <\/div>\n <\/div>\n\n <div class=\"question\" data-question=\"2\">\n <div class=\"question-text\">Question 2 : Pourquoi le display advertising est-il utile pour les PME ?<\/div>\n <div class=\"answers\">\n <div class=\"answer\" data-correct=\"true\">A) Parce que vous pouvez faire de la publicit\u00e9 cibl\u00e9e dans votre propre r\u00e9gion.<\/div>\n <div class=\"answer\" data-correct=\"false\">B) Parce qu’on ne peut mener que des campagnes nationales. <\/div>\n <div class=\"answer\" data-correct=\"false\">C) Parce que c’est toujours gratuit.<\/div>\n <\/div>\n <\/div>\n\n <div class=\"question\" data-question=\"3\">\n <div class=\"question-text\">Question 3 : Quel est un bon premier conseil pour commencer le display advertising ?<\/div>\n <div class=\"answers\">\n <div class=\"answer\" data-correct=\"false\">A) Ne pas utiliser de visuels.<\/div>\n <div class=\"answer\" data-correct=\"false\">B) Lancer une campagne sans objectif.<\/div>\n <div class=\"answer\" data-correct=\"true\">C) D\u00e9finir clairement votre ciblage.<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"result\" id=\"result\">\n <h2>\ud83c\udf89 F\u00e9licitations !<\/h2>\n <p>Vous avez r\u00e9pondu correctement \u00e0 toutes les questions !<\/p>\n <button class=\"restart-btn\" onclick=\"restartQuiz()\">Essayer \u00e0 nouveau<\/button>\n <\/div>\n <\/div>\n\n <script>\n let currentQuestion = 1;\n let correctAnswers = 0;\n const totalQuestions = 3;\n\n function updateProgress() {\n const progress = ((currentQuestion - 1) \/ totalQuestions) * 100;\n document.getElementById('progressFill').style.width = progress + '%';\n }\n\n function createConfetti() {\n const colors = ['#01abc2', '#F37982', '#3a676d', '#cceef3', '#ffd700', '#ff6b6b', '#4ecdc4', '#95e1d3'];\n const confettiCount = 150;\n\n for (let i = 0; i < confettiCount; i++) {\n setTimeout(() => {\n const confetti = document.createElement('div');\n confetti.className = 'confetti';\n confetti.style.left = Math.random() * 100 + '%';\n confetti.style.backgroundColor = colors[Math.floor(Math.random() * colors.length)];\n confetti.style.animationDuration = (Math.random() * 3 + 2) + 's';\n confetti.style.animation = 'confettiFall ' + (Math.random() * 3 + 2) + 's linear forwards';\n document.body.appendChild(confetti);\n\n setTimeout(() => confetti.remove(), 5000);\n }, i * 30);\n }\n }\n\n function handleAnswer(answerElement) {\n const isCorrect = answerElement.getAttribute('data-correct') === 'true';\n const allAnswers = answerElement.parentElement.querySelectorAll('.answer');\n \n allAnswers.forEach(answer => {\n answer.classList.add('disabled');\n if (answer.getAttribute('data-correct') === 'true') {\n answer.classList.add('correct');\n } else if (answer === answerElement && !isCorrect) {\n answer.classList.add('wrong');\n }\n });\n\n if (isCorrect) {\n correctAnswers++;\n }\n\n setTimeout(() => {\n if (currentQuestion < totalQuestions) {\n document.querySelector('.question.active').classList.remove('active');\n currentQuestion++;\n document.querySelector(`[data-question=\"${currentQuestion}\"]`).classList.add('active');\n updateProgress();\n } else {\n currentQuestion++;\n updateProgress();\n document.getElementById('quizContent').style.display = 'none';\n \n if (correctAnswers === totalQuestions) {\n createConfetti();\n }\n \n const resultDiv = document.getElementById('result');\n if (correctAnswers === totalQuestions) {\n resultDiv.querySelector('h2').textContent = '\ud83c\udf89 F\u00e9licitations !';\n resultDiv.querySelector('p').textContent = 'Vous avez r\u00e9pondu correctement \u00e0 toutes les questions !';\n } else {\n resultDiv.querySelector('h2').textContent = 'Questionnaire termin\u00e9 !';\n resultDiv.querySelector('p').textContent = `Vous avez r\u00e9pondu correctement \u00e0 ${correctAnswers} question(s) sur ${totalQuestions}.`;\n }\n resultDiv.classList.add('active');\n }\n }, 1500);\n }\n\n function restartQuiz() {\n currentQuestion = 1;\n correctAnswers = 0;\n \n document.querySelectorAll('.answer').forEach(answer => {\n answer.classList.remove('correct', 'wrong', 'disabled');\n });\n \n document.querySelectorAll('.question').forEach(question => {\n question.classList.remove('active');\n });\n \n document.querySelector('[data-question=\"1\"]').classList.add('active');\n document.getElementById('result').classList.remove('active');\n document.getElementById('quizContent').style.display = 'block';\n updateProgress();\n }\n\n document.querySelectorAll('.answer').forEach(answer => {\n answer.addEventListener('click', function() {\n if (!this.classList.contains('disabled')) {\n handleAnswer(this);\n }\n });\n });\n\n updateProgress();\n <\/script>\n<\/body>\n<\/html>\n\n\n<section id=\"block-cta-block_81c1585b9c1c17af63ec5be5956b15af\" class=\"c-section c-section--background-white -cta \">\n <div class=\"c-cta\">\n <div class=\"container\">\n <h2 class=\"c-cta__title\">\u00cates-vous pr\u00eat ?<\/h2>\n \t <div class=\"c-cta__actions\">\n <a href=\"https:\/\/fcrmedia.be\/fr\/service\/optez-pour-une-formule-publicitaire-tout-en-un-avec-omni\/\" title=\"Nous vous aidons pour vos publicit\u00e9s !\" \n class=\"c-button c-button--default c-button--primary\">\n Nous vous aidons pour vos publicit\u00e9s !\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n \n ","protected":false},"excerpt":{"rendered":"<p>Le display advertising (ou publicit\u00e9 par affichage) est une forme de marketing digital par laquelle les entreprises diffusent des publicit\u00e9s visuelles sur des sites web, des applications ou les r\u00e9seaux sociaux. Pensez aux banni\u00e8res, aux vid\u00e9os ou aux visuels interactifs qui apparaissent pendant que les utilisateurs naviguent en ligne.<\/p>\n","protected":false},"featured_media":9292,"template":"","tip_category":[263,182],"class_list":["post-9291","tip","type-tip","status-publish","has-post-thumbnail","hentry","tip_category-lexique-2","tip_category-tendances-innovation"],"acf":[],"yoast_head":"\n<title>Qu'est-ce\u00a0que\u00a0le\u00a0display\u00a0advertising\u00a0? | FCR Media<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez ce qu'est le display advertising et comment les PME peuvent l'utiliser pour obtenir plus de visibilit\u00e9 et de croissance en ligne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fcrmedia.be\/fr\/tip\/quest-ce-que-le-display-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu'est-ce\u00a0que\u00a0le\u00a0display\u00a0advertising\u00a0? 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{"id":9291,"date":"2026-03-31T07:34:51","date_gmt":"2026-03-31T07:34:51","guid":{"rendered":"https:\/\/fcrmedia.be\/?post_type=tip&p=9291"},"modified":"2026-03-31T07:36:23","modified_gmt":"2026-03-31T07:36:23","slug":"quest-ce-que-le-display-advertising","status":"publish","type":"tip","link":"https:\/\/fcrmedia.be\/fr\/tip\/quest-ce-que-le-display-advertising\/","title":{"rendered":"Qu’est-ce\u00a0que\u00a0le\u00a0display\u00a0advertising\u00a0?"},"content":{"rendered":"\n

Ces publicit\u00e9s sont con\u00e7ues pour attirer l’attention, renforcer la notori\u00e9t\u00e9 de la marque et inciter les visiteurs \u00e0 passer \u00e0 l’action, comme cliquer vers votre site web ou une page produit.<\/p>\n\n\n\n

Pourquoi le display advertising est-il important pour les PME ?<\/h2>\n\n\n\n
Pour les PME, le display advertising est un canal particuli\u00e8rement puissant pour ces quatre raisons :<\/p>\n\n\n\n
\n
Il augmente la visibilit\u00e9 de votre marque. Surtout pour les entreprises locales, il est crucial de marquer les esprits de vos clients. \u00bb. Avec les publicit\u00e9s display, vous atteignez les utilisateurs sur les sites web o\u00f9 ils passent du temps quotidiennement.<\/li>\n\n\n\n
C’est abordable et \u00e9volutif. Vous d\u00e9terminez vous-m\u00eame votre budget et pouvez d\u00e9j\u00e0 avoir un impact avec de petits montants. Gr\u00e2ce aux mod\u00e8les de co\u00fbts tels que le CPC (co\u00fbt par clic)<\/a> et le CPM (co\u00fbt pour mille impressions), vous gardez un contr\u00f4le total.<\/li>\n\n\n\n
Vous pouvez cibler par lieu. Pour les PME ayant une client\u00e8le locale, le ciblage g\u00e9ographique change la donne : vous ne diffusez vos publicit\u00e9s qu’aux personnes situ\u00e9es dans votre r\u00e9gion.<\/li>\n<\/ul>\n\n\n\n
Exemple pratique<\/h2>\n\n\n\n
Imaginons : vous \u00eates un cuisiniste local. Vous souhaitez promouvoir l’action de votre nouveau showroom aupr\u00e8s des habitants de votre r\u00e9gion. Avec le display advertising, vous pouvez :<\/p>\n\n\n\n
\n
Afficher des banni\u00e8res aux habitants dans un rayon de 15 km autour de votre showroom.<\/li>\n\n\n\n
Diffuser des vid\u00e9os promotionnelles sur des sites d’actualit\u00e9s ou des blogs lifestyle.<\/li>\n\n\n\n
Mesurer votre port\u00e9e via des statistiques telles que les impressions, les clics et les conversions.<\/li>\n<\/ul>\n\n\n\n
Ainsi, vous d\u00e9veloppez \u00e9tape par \u00e9tape votre notori\u00e9t\u00e9 et attirez plus de visiteurs, tant en ligne qu’en magasin.<\/p>\n\n\n\n
Conseils pour d\u00e9buter avec le display advertising<\/h2>\n\n\n\n
\n
Travaillez avec des images fortes : Les publicit\u00e9s display doivent attirer l’\u0153il. Utilisez des images nettes, votre logo, un message clair et un appel \u00e0 l’action (CTA) percutant.<\/li>\n\n\n\n
Configurez bien votre ciblage : D\u00e9terminez qui vous voulez atteindre. Les habitants de votre r\u00e9gion ? Des personnes int\u00e9ress\u00e9es par votre produit ? Les visiteurs de votre site web ? Un bon ciblage = moins de gaspillage de votre budget.<\/li>\n\n\n\n
Testez diff\u00e9rents formats et messages : Essayez plusieurs variantes de votre banni\u00e8re. Changez les couleurs, les titres ou les visuels. C’est ainsi que vous d\u00e9couvrirez ce qui fonctionne le mieux pour votre groupe cible.<\/li>\n\n\n\n
Mesurez et optimisez en continu : Analysez les r\u00e9sultats chaque semaine. Arr\u00eatez les publicit\u00e9s qui ne performent pas et allouez plus de budget aux variantes qui obtiennent des r\u00e9sultats.<\/li>\n<\/ul>\n\n\n\n\n\n\n \n \n Qu’est-ce que le display advertising ?<\/title>\n <style>\n * {\n margin: 0;\n padding: 0;\n box-sizing: border-box;\n }\n\n .quiz-container {\n background: white;\n max-width: 700px;\n width: 100%;\n padding: 40px;\n border-radius: 16px;\n box-shadow: 0 10px 40px rgba(0, 0, 0, 0.1);\n }\n\n .progress-bar {\n width: 100%;\n height: 8px;\n background: #cceef3;\n border-radius: 10px;\n margin-top: 30px;\n margin-bottom: 30px;\n overflow: hidden;\n }\n\n .progress-fill {\n height: 100%;\n background: #01abc2;\n width: 0%;\n transition: width 0.3s ease;\n border-radius: 10px;\n }\n\n .question {\n display: none;\n }\n\n .question.active {\n display: block;\n }\n\n .question-text {\n font-size: 18px;\n color: #3a676d;\n margin-bottom: 25px;\n font-weight: 600;\n }\n\n .answers {\n display: flex;\n flex-direction: column;\n gap: 12px;\n }\n\n .answer {\n background: #cceef3;\n padding: 16px 20px;\n border-radius: 10px;\n cursor: pointer;\n transition: all 0.3s ease;\n border: 2px solid transparent;\n font-size: 16px;\n color: #3a676d;\n }\n\n .answer:hover {\n background: #01abc2;\n color: white;\n transform: translateX(5px);\n }\n\n .answer.correct {\n background: #4ade80;\n color: white;\n border-color: #22c55e;\n animation: correctPulse 0.5s ease;\n transform: translateX(0);\n }\n\n .answer.wrong {\n background: #F37982;\n color: white;\n border-color: #ef4444;\n }\n\n .answer.disabled {\n pointer-events: none;\n opacity: 0.7;\n }\n\n @keyframes correctPulse {\n 0%, 100% { transform: scale(1); }\n 50% { transform: scale(1.03); }\n }\n\n .result {\n display: none;\n text-align: center;\n }\n\n .result.active {\n display: block;\n }\n\n .result h2 {\n color: #3a676d;\n font-size: 32px;\n margin-bottom: 20px;\n }\n\n .result p {\n color: #3a676d;\n font-size: 18px;\n margin-bottom: 30px;\n }\n\n .restart-btn {\n background: #01abc2;\n color: white;\n border: none;\n padding: 14px 40px;\n font-size: 16px;\n border-radius: 10px;\n cursor: pointer;\n transition: all 0.3s ease;\n font-weight: 600;\n }\n\n .restart-btn:hover {\n background: #3a676d;\n transform: translateY(-2px);\n box-shadow: 0 5px 15px rgba(1, 171, 194, 0.3);\n }\n\n .confetti {\n position: fixed;\n width: 10px;\n height: 10px;\n top: -10px;\n z-index: 9999;\n pointer-events: none;\n }\n\n @keyframes confettiFall {\n to {\n transform: translateY(100vh) rotate(360deg);\n opacity: 0;\n }\n }\n <\/style>\n<\/head>\n<body>\n <div class=\"quiz-container\">\n <h2>Quiz : Qu’est-ce que le display advertising ?<\/h2>\n \n <div class=\"progress-bar\">\n <div class=\"progress-fill\" id=\"progressFill\"><\/div>\n <\/div>\n\n <div id=\"quizContent\">\n <div class=\"question active\" data-question=\"1\">\n <div class=\"question-text\">Question 1 : Qu’est-ce que le display advertising ?<\/div>\n <div class=\"answers\">\n <div class=\"answer\" data-correct=\"false\">A) Envoyer des e-mails \u00e0 votre base de donn\u00e9es clients.<\/div>\n <div class=\"answer\" data-correct=\"true\">B) Afficher des publicit\u00e9s visuelles sur des sites web et des applications.<\/div>\n <div class=\"answer\" data-correct=\"false\">C) Planifier des publications sur les r\u00e9seaux sociaux.<\/div>\n <\/div>\n <\/div>\n\n <div class=\"question\" data-question=\"2\">\n <div class=\"question-text\">Question 2 : Pourquoi le display advertising est-il utile pour les PME ?<\/div>\n <div class=\"answers\">\n <div class=\"answer\" data-correct=\"true\">A) Parce que vous pouvez faire de la publicit\u00e9 cibl\u00e9e dans votre propre r\u00e9gion.<\/div>\n <div class=\"answer\" data-correct=\"false\">B) Parce qu’on ne peut mener que des campagnes nationales. <\/div>\n <div class=\"answer\" data-correct=\"false\">C) Parce que c’est toujours gratuit.<\/div>\n <\/div>\n <\/div>\n\n <div class=\"question\" data-question=\"3\">\n <div class=\"question-text\">Question 3 : Quel est un bon premier conseil pour commencer le display advertising ?<\/div>\n <div class=\"answers\">\n <div class=\"answer\" data-correct=\"false\">A) Ne pas utiliser de visuels.<\/div>\n <div class=\"answer\" data-correct=\"false\">B) Lancer une campagne sans objectif.<\/div>\n <div class=\"answer\" data-correct=\"true\">C) D\u00e9finir clairement votre ciblage.<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"result\" id=\"result\">\n <h2>\ud83c\udf89 F\u00e9licitations !<\/h2>\n <p>Vous avez r\u00e9pondu correctement \u00e0 toutes les questions !<\/p>\n <button class=\"restart-btn\" onclick=\"restartQuiz()\">Essayer \u00e0 nouveau<\/button>\n <\/div>\n <\/div>\n\n <script>\n let currentQuestion = 1;\n let correctAnswers = 0;\n const totalQuestions = 3;\n\n function updateProgress() {\n const progress = ((currentQuestion - 1) \/ totalQuestions) * 100;\n document.getElementById('progressFill').style.width = progress + '%';\n }\n\n function createConfetti() {\n const colors = ['#01abc2', '#F37982', '#3a676d', '#cceef3', '#ffd700', '#ff6b6b', '#4ecdc4', '#95e1d3'];\n const confettiCount = 150;\n\n for (let i = 0; i < confettiCount; i++) {\n setTimeout(() => {\n const confetti = document.createElement('div');\n confetti.className = 'confetti';\n confetti.style.left = Math.random() * 100 + '%';\n confetti.style.backgroundColor = colors[Math.floor(Math.random() * colors.length)];\n confetti.style.animationDuration = (Math.random() * 3 + 2) + 's';\n confetti.style.animation = 'confettiFall ' + (Math.random() * 3 + 2) + 's linear forwards';\n document.body.appendChild(confetti);\n\n setTimeout(() => confetti.remove(), 5000);\n }, i * 30);\n }\n }\n\n function handleAnswer(answerElement) {\n const isCorrect = answerElement.getAttribute('data-correct') === 'true';\n const allAnswers = answerElement.parentElement.querySelectorAll('.answer');\n \n allAnswers.forEach(answer => {\n answer.classList.add('disabled');\n if (answer.getAttribute('data-correct') === 'true') {\n answer.classList.add('correct');\n } else if (answer === answerElement && !isCorrect) {\n answer.classList.add('wrong');\n }\n });\n\n if (isCorrect) {\n correctAnswers++;\n }\n\n setTimeout(() => {\n if (currentQuestion < totalQuestions) {\n document.querySelector('.question.active').classList.remove('active');\n currentQuestion++;\n document.querySelector(`[data-question=\"${currentQuestion}\"]`).classList.add('active');\n updateProgress();\n } else {\n currentQuestion++;\n updateProgress();\n document.getElementById('quizContent').style.display = 'none';\n \n if (correctAnswers === totalQuestions) {\n createConfetti();\n }\n \n const resultDiv = document.getElementById('result');\n if (correctAnswers === totalQuestions) {\n resultDiv.querySelector('h2').textContent = '\ud83c\udf89 F\u00e9licitations !';\n resultDiv.querySelector('p').textContent = 'Vous avez r\u00e9pondu correctement \u00e0 toutes les questions !';\n } else {\n resultDiv.querySelector('h2').textContent = 'Questionnaire termin\u00e9 !';\n resultDiv.querySelector('p').textContent = `Vous avez r\u00e9pondu correctement \u00e0 ${correctAnswers} question(s) sur ${totalQuestions}.`;\n }\n resultDiv.classList.add('active');\n }\n }, 1500);\n }\n\n function restartQuiz() {\n currentQuestion = 1;\n correctAnswers = 0;\n \n document.querySelectorAll('.answer').forEach(answer => {\n answer.classList.remove('correct', 'wrong', 'disabled');\n });\n \n document.querySelectorAll('.question').forEach(question => {\n question.classList.remove('active');\n });\n \n document.querySelector('[data-question=\"1\"]').classList.add('active');\n document.getElementById('result').classList.remove('active');\n document.getElementById('quizContent').style.display = 'block';\n updateProgress();\n }\n\n document.querySelectorAll('.answer').forEach(answer => {\n answer.addEventListener('click', function() {\n if (!this.classList.contains('disabled')) {\n handleAnswer(this);\n }\n });\n });\n\n updateProgress();\n <\/script>\n<\/body>\n<\/html>\n\n\n<section id=\"block-cta-block_81c1585b9c1c17af63ec5be5956b15af\" class=\"c-section c-section--background-white -cta \">\n <div class=\"c-cta\">\n <div class=\"container\">\n <h2 class=\"c-ctatitle\">\u00cates-vous pr\u00eat ?<\/h2>\n \t <div class=\"c-ctaactions\">\n <a href=\"https:\/\/fcrmedia.be\/fr\/service\/optez-pour-une-formule-publicitaire-tout-en-un-avec-omni\/\" title=\"Nous vous aidons pour vos publicit\u00e9s !\" \n class=\"c-button c-button--default c-button--primary\">\n Nous vous aidons pour vos publicit\u00e9s !\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n \n ","protected":false},"excerpt":{"rendered":"<p>Le display advertising (ou publicit\u00e9 par affichage) est une forme de marketing digital par laquelle les entreprises diffusent des publicit\u00e9s visuelles sur des sites web, des applications ou les r\u00e9seaux sociaux. 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