{"id":5400,"date":"2023-10-23T12:27:06","date_gmt":"2023-10-23T12:27:06","guid":{"rendered":"https:\/\/fcrmedia.be\/?post_type=tip&#038;p=5400"},"modified":"2026-10-29T08:07:39","modified_gmt":"2026-10-29T08:07:39","slug":"linteret-des-avis-en-ligne-pour-une-pme","status":"publish","type":"tip","link":"https:\/\/fcrmedia.be\/fr\/tip\/linteret-des-avis-en-ligne-pour-une-pme\/","title":{"rendered":"L\u2019int\u00e9r\u00eat des avis en ligne pour une pme"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Les clients lisent les avis en ligne<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vous le faites aussi, n\u2019est-ce pas ? Avant d&rsquo;acheter un produit en ligne, les consommateurs \u00e9valuent les <strong>commentaires sur les produits<\/strong>, le service ou le vendeur. Et ce qu\u2019ils lisent influence leur choix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bien \u00e9videmment, une entreprise cumulant les reviews positives se portera mieux qu\u2019une soci\u00e9t\u00e9 ayant un score m\u00e9diocre (ou pire : <a href=\"https:\/\/fcrmedia.be\/fr\/tip\/5-raisons-pour-lesquelles-votre-entreprise-a-besoin-dun-site-internet\/\">une soci\u00e9t\u00e9 introuvable en ligne<\/a>).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Attention : toutes les avis en ligne ne comptent pas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cela ne veut pas n\u00e9cessairement dire qu&rsquo;un bon score en ligne convainc imm\u00e9diatement les clients. Par exemple, les commentaires en ligne <strong>datant de plus de 3 mois <\/strong>sont souvent ignor\u00e9s. Les acheteurs restent \u00e9galement m\u00e9fiants si le <strong>total des commentaires en ligne est inf\u00e9rieur \u00e0 10<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alors, pourquoi ne pas r\u00e9diger rapidement des avis positifs pour booster votre r\u00e9putation ? Mauvaise id\u00e9e ! <strong>Les consommateurs sont assez perspicaces pour identifier les faux avis <\/strong>et vous perdrez leur confiance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google est votre alli\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les consommateurs ne sont pas les seuls \u00e0 lire les avis en ligne, <strong>Google aussi y attache de l\u2019importance <\/strong>! Une entreprise que les clients consid\u00e8rent comme positive apparait <strong>plus haut dans les r\u00e9sultats de recherche<\/strong>. Vous vous d\u00e9marquez encore mieux de la concurrence !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google appr\u00e9cie d&rsquo;autant plus que les avis contiennent des photos et des vid\u00e9os, ou qu&rsquo;ils mentionnent des <strong>mots-cl\u00e9s importants<\/strong>. Prenons un exemple pour un salon de coiffure. Il est toujours positif que les reviews en ligne contiennent des termes tels que \u00ab&nbsp;Quel bon <strong>coiffeur<\/strong>&nbsp;!&nbsp;\u00bb ou \u00ab&nbsp;<strong>coupe <\/strong>professionnelle&nbsp;\u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tout commentaire m\u00e9rite une r\u00e9ponse<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vos clients ne mentionneront pas n\u00e9cessairement les bons mots-cl\u00e9s spontan\u00e9ment, mais vous pouvez les ajouter vous-m\u00eame lorsque vous r\u00e9pondez. Vous l\u2019aurez compris : <strong>r\u00e9pondez \u00e0 tous les commentaires, positifs comme n\u00e9gatifs<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Non seulement vous am\u00e9liorez votre position dans Google, mais vous donnez aussi une bonne image \u00e0 vos clients. Tant qu\u2019il ne s\u2019agit pas de r\u00e9ponses automatiques, <strong>vous montrez que vous vous souciez de leur opinion <\/strong>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Certes, il n\u2019est pas toujours \u00e9vident de r\u00e9pondre \u00e0 tous ces messages&#8230; D\u00e9couvrez ici <a href=\"https:\/\/fcrmedia.be\/fr\/tip\/comment-reagir-aux-avis-positifs-publies-en-ligne\/\">comment r\u00e9agir aux compliments<\/a> et <a href=\"https:\/\/fcrmedia.be\/fr\/tip\/comment-reagir-aux-avis-negatifs-publies-en-ligne\/\">comment faire face aux avis n\u00e9gatifs<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Recueillir les reviews<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il existe de nombreuses plateformes d&rsquo;\u00e9valuation telles que Trustpilot, <a href=\"https:\/\/www.pagesdor.be\/\" target=\"_blank\" rel=\"noreferrer noopener\">pagesdor.be<\/a> ou les r\u00e9seaux sociaux. Mais comment recueillir des avis ? C\u2019est simple : <strong>en les demandant \u00e0 vos clients<\/strong>. Ce n&rsquo;est qu&rsquo;en leur posant activement la question que vous les convaincrez d&rsquo;\u00e9crire un avis en ligne ou de donner des \u00e9toiles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La gestion de tous vos commentaires en ligne vous semble \u00eatre une t\u00e2che ardue ? Sachez qu\u2019il existe des programmes pratiques pour vous y aider, comme notre plateforme <strong>NetSync<\/strong>. <a href=\"https:\/\/fcrmedia.be\/fr\/service\/netsync\/\">Cet outil<\/a> vous propose une vue d\u2019ensemble de vos reviews, de vos coordonn\u00e9es professionnelles et de vos concurrents !<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez encore des questions apr\u00e8s la lecture de cet article ? Vous d\u00e9sirez en savoir plus sur NetSync, votre r\u00e9putation en ligne ou le marketing en ligne dans l\u2019ensemble ? <a href=\"https:\/\/fcrmedia.be\/fr\/aide-et-contact\/\">Contactez-nous !<\/a> Nos experts digitaux sont toujours l\u00e0 pour vous aider.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Les avis en ligne font aujourd&rsquo;hui office de bouche \u00e0 oreille. Il est en effet simple comme bonjour de partager des \u00e9toiles et d&rsquo;\u00e9crire quelques lignes. Mais quel est leur impact sur votre entreprise ? Et comment g\u00e9rer les commentaires n\u00e9gatifs ? Lisez la suite pour en savoir plus sur la question.<\/p>\n","protected":false},"author":24,"featured_media":5401,"template":"","tip_category":[108],"class_list":["post-5400","tip","type-tip","status-publish","has-post-thumbnail","hentry","tip_category-reputation-en-ligne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019int\u00e9r\u00eat des avis en ligne pour une pme | FCR Media<\/title>\n<meta name=\"description\" content=\"1 \u00e9toile, 5 \u00e9toiles... Est-ce qu\u2019elles font vraiment la diff\u00e9rence ? 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